Event organizer ID & T

Miscellaneous makeyomommavexed August 7, 2016 0 1
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Each year in the Netherlands, several festivals and events held there. Known examples of such festivals are Sensation, Mystery Land and Dirty Dutch. These festivals are organized by event organizer ID & T.

On ID & T

ID & T organizes national and international dance events. ID & T is one of the holding company ID & Q Holding B.V. such holding includes b2s and Q-dance. In October 2013 ID & T is completely taken over by SFX, a US entertainment company. ID & T was acquired for an amount of $ 130 million, of which a portion will be paid in the form of shares SFX. SFX has become the entertainment business through the acquisition of ID & T is one of the largest entertainment companies in the world.
ID & T has been organizing for over 20 years celebrations, it was targeted in 1992. It was then established by Irfan of Ewijk, Duncan Stutterheim and Theo Lelie. The name ID & T stands for the first letters of the names of the three founders. The first festival was organized, was the party ?? ?? Final Exam. It was held in the Jaarbeurs in Utrecht, the festival was intended for graduate students. The party was a great success, because there were 12 000 people off. The tone was put for larger parties.

The development of the business

ID & T was in the nineties publicity when organized the big gabber parties like Thunderdome. These gabber parties were well attended and thus the gabber culture Netherlands did in his entrance. Then the music genres were further expanded, the scenery became more spectacular. Compared to the early years the focus is mainly on dance music. The company has now become a global player, is active in 22 countries with offices in Amsterdam, Sao Paulo, New York and Antwerp. That ID & T is a global player, get proven by the fact that it achieved in 2011 a turnover of 34 million euros.
But things have not always been as good at ID & T. The company had its own radio station, called ID & T radio. However, the radio station was not good and it was decided to sell the radio station again. The company also had a magazine called ?? ID & T magazine ??. In addition, the owner of Bloomingdale beach bar and catering tent Cineac in Amsterdam. All these activities still were not enough to be profitable because the company nearly went bankrupt. Fortunately, the company scrambled to his feet and started a reorganization. There were 17 people laid off in 2012, especially in the intermediate layer as support services most of the jobs are gone. The company decided to sell the activities such as the radio, magazine and horecetenten. The core business of ID & T is in the year 2014 to organize large events.

New markets

The company only focuses on organizing events. In the field of dance parties ID & T in 2014 the market leader in the Netherlands. It wants to expand its market share and it is busy busy from 2012 to organize in America dance events. From the year 2012, the Sensation in America. In the year 2014 for the first time held an edition of Mystery Land in America. Tomorrowland has also put foot on American soil, the festival in America is called Tomorrow World. From the year 2013 every year is held an edition of Tomorrowland in America. Also from the year 2012, the company operates in Asia. The organizer expects that Asia is a very important market will be.

Organized events

The company now organizes more than 60 events. The biggest dance parties of the organizer Sensation and Mystery Land. ID & T strives to create total concepts and experiences for all of its events.
Below is a list of events organized by the company:
  • Thunderdome
  • Dirty Dutch
  • Energy
  • Mystery Land
  • Tomorrow Land
  • Tomorrow World
  • Welcome to the future
  • Indian Summer Festival
  • Sensation
  • Black
  • Don ?? t let Daddy Know
  • Amsterdam Music Festival
  • Tick ​​Tock
  • Spinnin Sessions
  • Life in Color-Unleash

Interesting facts about ID & T

  • Sensation is a festival held in 21 countries and all visitors are expected to come in white. The dress code to come in white is the second edition introduced in honor of the killed Miles Stutterheim. Miles Stutterheim was the brother of Duncan Stutterheim. Duncan Stutterheim was the director and co-founder of ID & T. Since then appear all visitors at Sensation in white.
  • Tomorrowland, held in Belgium in 2014 for the third time in a row voted the best dance festival in the world. The festival received the award during the International Dance Music Awards in 2013 and even 2012.
  • ID & T is at the Miami Winter Music Conference in 2010 was named Best Promoter. They received the prize even though in 2009 and 2008, it was in 2010, so the third time in a row. On the same Miami Winter Music Conference in 2007 and in 2008 they received the prize for Best Dance Event.
  • Every year there are internationally more than 600 000 visitors to the events of ID & T.
  • In the year 2006, a documentary film God Is My DJ on ID & T and its co-founder Duncam Stutterheim appeared.
  • In 2012 ID & T opened offices in Los Angeles and New York.
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