Examples of existing commercial logos A logo is not only gratifying to the eye. Before you develop a logo, it is important to know what the logo should represent and what it stands for. A logo is not just the mark but it reflects your business by using the right forms, fonts, colors and images. A good logo exudes confidence through a professional approach and is quickly recognized by the customer. A logo represents the products offered by the company and is the trademark of the company.
As an example, I take Kellogg's cereal boxes. When you search in a supermarket to this cereal, you will see from afar the boxes on the shelves. This is due to its specific typography and its distinctive red color. Combined with global promotion and everyone knows where the name Kellogg's stands even if you have never purchased the product.
A good logo should exude simplicity. A simple logo design allows easy graphical recognition increased. The logo must also be unique.
This rule follows that of simplicity. Just simple logos are easily recognizable and are therefore less likely to forget. Of course, the logo must be connected to the product being sold.
A good logo should be timeless. Will the logo in 50 years still meet all aspects.
A good logo can be used in various mediums and applications. The logo must be designed in vector format which makes it possible, to rescale the logo.
The logo should be suitable for the intended purpose. If you want to create a logo for a toy they will use rather colorful and playful hues. This style will be less suitable if you develop a logo for example. A law firm.
Now that you know what the rules of logo design, you can distinguish between a good and a bad logo. For example, let look at the classic Nike Swoosh. This logo was created by Caroline Davidson in 1971 for only 30 euros but it is still a strong, memorable and effective logo without color that's easily scalable. The logo exudes simplicity, fluidity and speed, and it symbolizes the wing in the famous statue of the Greek goddess of victory. Other successful logos can be found in the above figure.
How a logo is NOT to look Less successful logos
The less successful logos are poorly developed. They emit no character out, are commonplace on whether they give totally the wrong message to the public.
This is one of the most important errors being made. When the logo is developed by a person who has no knowledge of the facts, one obtains a quickly amateurish design. The logo exudes little confidence, and therefore the company.
- The business entrepreneur wanted to save money and has the logo itself developed or he has devised the logo by a staff member who has too little knowledge.
- A friend who claimed to have some experience in logo design, the task has taken on.
- The logo was developed by a company that offers very low cost logos.
- The logo was won in a logo design competition. Most of the graphic designers, are amateurs.
The following trends is not a good idea because the logo simple and therefore should remain timeless. Trends are short-lived. Go for a unique logo that best suits the company.
The use of raster illustrations
A raster or bitmap illustration consists of a specific number of pixels defined. For the development of a logo is generally worked with vector images. These images consist of a number of points which are at a certain distance from each other. If we want to resize the illustration, the distance between these points will also be scaled, so the image is not distorted.
When you develop a unique and professional logo, shun you prefer images that you can download for free, or that the software package you offer. You do not want to do that you will develop a logo which the main image is also displayed on your competitors business. The development of a unique logo is the message.
Design for the customer
If graphics developer is likely that you tend to design a logo for yourself rather than for the client. Stay alert and design a logo to the wishes of the customer. Send the logo regularly for revision.
Logos consisting of several detail structures are avoided. For example elaborate flowers, a fingerprint, etc .. We strive for simple logos and no complex logos. They should be simple and easy to remember. Complex details usually get lost in narrowing the logos which affects its function.
Use of colors
Some of them have the tendency to use colors just to show a logo impression. But that's not what reminding potential customers. Preferably use as little as possible but different colors outline your first logo in black and white. Is the logo off, then you can possibly fill it with a color depending on what you want to express. But do not overdo. Think of the Super Nike logo.
A common mistake is to use generic font what degradation on the professionalism of your logo. Sometimes too many fonts are used by each other which makes the logo pressure and complex. Find a font that matches the illustration and avoid complex fonts. They must remain clear and legible and easily recognizable.
It is not intended that other logos copying. If the logo does not reflect your business, you also anything with it. It is also intended that happens to you professionally. A logo reflects the concept of your business out. Customers do not want copycats and you will happen soon amateurish.
The most common software which is used for the design of graphic illustrations, is Adobe Illustrator. With this program you can manually create images. You must have first master but at the end of the ride, have you ever developed a unique logo. Sketch the logo on paper first and then you let go completely, I would say. The software package costs about 700 euro euro and is mainly intended for those who are daily engaged in graphic development. Another popular program is Correl Draw Located in terms of price / quality lower than Adobe Illustrator.