Max Factor has long been pioneering in the field of make-up, it is the oldest brand and still popular.
In 1914 created a Max Factor makeup for the film actors which, unlike theatrical makeup, would not crack. It took until 1927 before the makeup went on sale to consumers. In advertising
campaign said that every girl could look like a fimster with this makeup.
In the 50's came with a Max Factor revolutiair product. The Pan stick was the first opaque makeup and the forerunner of the foundation. Cover and did it, so even being used at this time it almost exclusively as stage makeup. But in those years was for the fashion conscious woman tremendous progress. Max Factor has moved with the times, today's 'makeup for vistgaisten' like the advertising slogan is a lot more natural and easier to use. Especially the foundation in colors that match the skin color was invented, but the eyecatcher are always new inventions in the field of mascara. Although it must be said that there are several brands that come with updates in the field.
The trend spotter of the firm works with three types of women: Vuirige temptress, Femme Fatale and Lush Veus. The types are based on america ian wife, what Europeese ladies are is difficult. Max mactor himself would be amazed at the developments in the makeup area that have taken place.
Max Factor, the human and the product