Sports brand Li Ning

Miscellaneous clezzzgamer August 8, 2016 0 1
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Li Ning is a Chinese listed company focused on sportswear and sporting goods. It was founded in 1990 by the Chinese Olympic gymnast Li Ning. The company after Nike's biggest sports brand in the world and particularly in China is very popular.

Li Ning

Li-Ning, Li Ning and abbreviated in Chinese, 李 - 宁 有限公司 is a large Chinese sports brand. They make sportswear, sports shoes and sports products for sports such as basketball, badminton, football, tennis, fitness and running. The products are sold worldwide. Headquartered in Beijing.

Developments

  • The company was founded in 1990 by a former Olympic gymnast from China.
  • In 2005, Li Ning became a joint venture with the French sportswear company, AIGLE. This makes Li Ning has the exclusive rights to the distributor AIGLE products in China for 50 years.
  • In 2006, Li Ning earned revenues of $ 418 million with a total profit of $ 39 million.
  • Since 2007, Li Ning chairman of the board of directors of the company.
  • Since March 2007 there were 4297 Li Ning stores. Which is the business of a number of direct ownership and a number of its franchise.
  • In January 2010 Li Ning opened its US headquarters and flagship store in Portland, Oregon.
  • In January 2011 Li Ning was a partner agreement with an American distribution company, ACQUITY in Chicago to get name recognition.
  • In April 201, Li Ning was awarded the highest award of "Outstanding Contribution to quality standards Award" at the 3rd National Textile Standardization Technical Committee -
  • In 2013, Li Ning achieved revenue of $ 906 million, which was a decrease of 24.6% compared to 2012.

Products

Li Ning has various sportswear and shoes for the Chinese market and also for the rest of the world. They have an important line of shoes for basketball. The shoe line called the Flying Armor ?? ??. They also have a line of shoes for runners, the Flying Feather ?? ??. Another important line of sports shoes Li Ning Li Ning is the Bow.

Logo and slogan

Li Ning's logo resembles the logo of the Nike Swoosh, but the logo of Li Ning is based on his own initials. The L and N are processed in an abstract way in the logo. This logo is red in color, but the products are not always shown in red. The official slogan of the company is translated into English, ?? Make the change ??.

Sponsorships

Li Ning sponsors various athletic and athletic teams. Most are Chinese, but they also sponsor example, Spanish, Swedish and American athletic and athletic teams. Furthermore, Li Ning is an official partner of the National Basketball Association and have sponsorship deals with five basketball players. Shaquille O Neal ?? signed in 2006 a four-year contract that dollar was worth 1.25m. That was the biggest sponsorship deal ever made the company.
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